How to Tour Europe with Your American Band (Without Losing Your Mind)

Tap into insider strategies from an Italian promoter—stop the paperwork headache, tame the vans, and fill venues fast.

What You Can Do with
How to Play in Europe™
  • Avoid fines and delays at the border with dedicated chapters on visas, permits, and how to cross safely (even without a work permit for short tours)
  • Stop wasting money with real-life tour breakdowns (like the UK band that lost €1,100 in 4 shows) and smarter budgeting strategies
  • Save on backline rentals by learning how to rent or borrow gear locally instead of flying with full equipment
  • Cut transport costs with optimized circular routing that avoids unnecessary detours, tolls, and repeated paths
  • Travel lighter by reducing your touring lineup and sharing vans to save money and reduce stress
  • Sell more merch with a smart strategy: what to bring, how to price it, and how to avoid customs surprises
  • Write better emails using proven templates, compelling subject lines, and follow-ups that get real replies
  • Build your itinerary using data from Spotify, Instagram, and Bandcamp to choose the right cities and venues
  • Handle logistics like a pro with tools and tips for renting vans, using buses/trains, finding places to sleep, and managing your day-to-day
  • Understand post-Brexit rules including ATA Carnets, customs docs, and cost breakdowns for UK-based artists entering the EU
Unlock the Bundle – Now $27 Instead of $148
Want to play in Europe but don’t know where to start?

How to Play in Europe gives you a real understanding of how European tours work — visas, logistics, bookings, and actual costs. So you can decide whether to do it yourself… or work with someone who does it professionally.

How to Play in Europe™ is for you if…

  • You’ve tried reaching out to venues in Europe… and got ghosted
  • You don’t want to waste thousands of dollars for a failed 3-date tour
  • You’ve got the music, the energy, the vision… but no idea where to start
  • You dream of touring Europe, but visas, flights and logistics hold you back
  • You’re done winging it — now you want a real plan
  • You need to know what it really costs and how to make it work
  • You’d love to go DIY — but with clarity and confidence
  • You’re open to getting help… but not getting ripped off
  • You’re not here to “just play a few shows” — you want to build something
  • You know your band is ready — but you feel stuck
Unlock the Bundle – Now $27 Instead of $148

Real Bands. Real European Success.

After using the guide’s outreach templates, we booked 7 shows in Berlin, Paris & Milan in just 10 days. No big contacts—just proven strategy.
Packed European club
Alex
Alex – Indie Rock (USA)
We cut our rental costs in half and still sold out merch on night two. The budgeting templates and local contacts list made it effortless.
Stage gear setup
Sophie
Sophie – Singer/Songwriter (UK)
No more ghosted emails—venues actually reply now. We’re on our third DIY tour across Spain and Italy, all thanks to the step-by-step booking system.
European festival
Tyler
Tyler – Alt Rock (Canada)
We saved over $1,200 on travel and logistics by following the guide’s routing hacks. The real-world budget breakdown is a total game-changer.
Tour van on the road
Diego
Diego – Punk Band (USA)
From Valencia to Munich in 12 days—every show booked DIY. Even handled visas solo. This guide is the blueprint for touring Europe.
Crowd in Valencia
Eli
Eli – Folk Duo (Australia)
This isn’t theory—it’s a proven roadmap. We’re already planning a full summer tour after our first European leg brought us paid gigs and real fans.
Live audience
Rachel
Rachel – Alt Pop (USA)

📊 What Bands Are Achieving with the Guide

🎯
Used by over 200 musicians
across 3 continents
📩
Downloaded in 7 countries
during launch week
🎸
Built from 40+ real case studies
of DIY bands touring Europe
🤝
Purchase the bundle to unlock paid direct access
to Emiliano Micheli for personalized support
💼
Exclusive paid consulting
tour-planning services (rates quoted post–purchase)
🎟️
Access paid promoter packages
full tour management for Italy & Europe

🔎 Validated by Experience, Not Hype

📌
Referenced on Reddit, Sonicbids, and the CD Baby DIY blog
📚
Built on 10+ years of hands-on experience with bands, promoters, and indie tour managers
🌍
Aligned with EU standards on artistic mobility and cross-border touring
Buy today and get 2 exclusive bonuses worth $78 — absolutely free!
BONUS #1
Plug-and-play scripts designed to get venue replies and lock in gigs.
($39.00 value) Free today 🎁

Battle-tested messages to pitch your band professionally and get booked.

BONUS #2
The operational guide for bands in Europe
($39.00 value) Free today 🎁

Your all-in-one roadmap to book gigs, nail logistics, and grow your fanbase—plus ready-made scripts and an operational playbook, so you can rock Europe without the headache.

BONUS #3
Quick-start guide to a high-converting EPK.
($24.50 value) Free today 🎁

Step-by-step tips to build a clean, effective EPK. Designed to help you pitch venues with confidence.

BONUS #4
5 Proven Show Formats for the European Scene
($24.50 value) Free today 🎁

Know what promoters want: 5 easy-to-adapt set formats. Play smarter, fit more gigs, and build long-term connections.

Unlock the Bundle – Now $27 Instead of $148
How to Play in Europe Bundle

🎁 Here’s What You Get with How to Play in Europe

📘 The DIY Touring Guide for Bands

  • Step-by-step blueprint for your first European tour
  • Legal, logistics & booking made simple
  • Budget templates, gear tips & travel hacks
  • Perfect for emerging bands & solo acts
Main Guide Included

📩 BONUS #1 – Email & DM Script Template

  • Plug-and-play scripts to get venue replies
  • Proven email & DM formats
  • Includes follow-ups for out-of-town shows
($39 value – FREE today 🎁)

📍 BONUS #2 – The Operational Guide for Bands in Europe

  • All-in-one roadmap to book gigs & nail logistics
  • Grow your fanbase with zero guesswork
  • Turn every city into your stage
($39 value – FREE today 🎁)

🔓 UNLOCK – Paid Consulting Access

  • One-on-one consulting with Emiliano Micheli
  • Custom tour-planning strategies
  • Rates provided post-purchase
Consulting Fees Apply

🔓 UNLOCK – Full-Service Tour Management

  • End-to-end tour organization in Europe
  • Venue & promoter coordination
  • Pricing details after bundle purchase
Package Fees Apply
Unlock the Bundle – Now $27 Instead of $148
Order Today and Get It All — Bonuses Included!
  • No more radio silence: stop sending cold emails that go unanswered—our proven scripts get venue managers to reply within hours.
  • Zero guesswork on venues: skip endless Google searches—pitch directly to 100+ vetted European clubs and festivals that actually book new acts.
  • Beat the paperwork nightmare: get clear checklists for visas, permits, and insurance so you avoid costly last-minute cancellations.
  • Save thousands on logistics: real-world routing and budgeting hacks mean you’ll spend less on travel and gear rental—and keep more profit.
  • Stand out with a killer EPK: build a press kit that promoters can’t ignore, even if you don’t have a manager or designer.
  • Scale your tour, not your stress: step-by-step frameworks empower you to book back-to-back shows across multiple countries—without burning out.
  • Proven by peers: hundreds of U.S. bands have already used this system to sell out rooms in Italy, Germany, Spain and beyond—now it’s your turn.
Yes, I Want the Full Touring Toolkit
Sticky Bar with WhatsApp Modal
✅ Satisfaction Guaranteed or Your Money Back
ORDER NOW
$149 $27
⏳ 02:34:00
Latest Shows Produced by Emiliano Micheli

🎸 Latest Shows Produced by Emiliano Micheli

Founder of the “How to Play in Europe” method. Displaying recent and upcoming live events.

Rome • July 18, 2025

Sold Out • 150+ Reserved View on Eventbrite
Rome • June 12, 2025

Rome • June 12, 2025

95 Reserved

Event Details
Rome • May 30, 2025

Rome • May 30, 2025

110 Reserved

Event Details
Aprilia • May 16, 2025

Aprilia • May 16, 2025

105 Reserved

Event Details
Rome • May 9, 2025

Rome • May 9, 2025

120 Reserved

Event Details
Pisa • April 25, 2025

Pisa • April 25, 2025

130 Reserved

Event Details
Chieti • April 19, 2025

Chieti • April 19, 2025

115 Reserved

Event Details

Emiliano Micheli

My name is Emiliano Micheli, and for over a decade I’ve been the go-to expert—both musician and marketer—helping hundreds of bands from the U.S. break into Europe’s live-music scene, with a special focus on Italy.

🎸 Real-world track record

  • Linkin Park Tribute Tour: I booked and managed 15 sold-out shows across Italy, Germany and the U.K., handling everything from venue negotiations to stage logistics.

  • Muse Tribute Residency: Negotiated escalating guarantees at top clubs in Milan and Rome, growing average crowds from 200 to 600+.

  • Original Acts: Launched an Italian indie-rock project on a 20-date Mediterranean tour—Turkey, Greece, Italy—securing local press, visas and six-figure merch sales.

Why this method works
I learned the hard way: unanswered emails, dead-ends on the phone, last-minute cancellations. So I built a step-by-step system—battle-tested scripts, plug-and-play booking templates, logistics checklists—that cuts through the noise and gets you on stage. It’s exactly what I wish I’d had when I was hustling for gigs.

Ready to level up?
If you’re a U.S. band wanting real European dates—no luck-based favors, just a proven roadmap—you’re in the right place. Let’s turn your tour dreams into a paid, sold-out reality.

Frequently Asked Questions

Yes. We offer a 14‑day “Satisfaction Guarantee.” If you follow the guide’s steps (booking emails, budgeting tools, itinerary planner) and don’t feel it helped plan your first DIY European tour, just ask for a full refund—no hassle, no strings.

 

  • Solo performances under 90 days often are visa-exempt—but rules differ slightly by country.

  • Best practice: request a short “artist invitation” letter from your European host or venue to avoid issues.

  • For full bands or backline-heavy setups, consider an ATA Carnet for gear (see Sect. 8).

 

Absolutely. It draws on real lessons from Americans who’ve toured Europe:

  • Budgeting wisely—covering transit, lodging, merch, and food

  • Itinerary planning—avoiding expensive or exhausting travel decisions like renting cars with tolls or ill-suited accommodations

  • Cultural prepping—packing broken-in shoes, having appropriate payment methods, and brushing up on local etiquette

 

The guide includes advice on affordable European SIMs (eSIMs like Airalo, local combos) with tips from Americans traveling through Portugal, Spain, Italy—staying connected for bookings and gigs was identified as a must-have

“Make sure you get all the proper visas… maybe reach out to touring companies…even small venues.” 
It explains how to approach European promoters—even DIY collectives—and what worked for solo acts and band-member crews.

  • Explains when to ship versus rent backline.

  • Considers truck and gear transport rules—like cabotage limits and customs handling for U.S.-based vehicles .

  • Suggests using local rentals or gear swaps to simplify travel and reduce costs.

Definitely. Though grounded in independent and folk band experiences, there are sections for arranging unplugged sets for house concerts or stripped-down versions for club gigs—even metal bands playing acoustic sets are covered. Tips on adapting full-band shows for living‑room or small-venue formats are included (e.g., cajón instead of a full drum kit).

 

  • Tools to identify the right regions for your genre (e.g. pitched advice from Euro-trip forums and Reddit)

  • Planning advice from U.S. travelers on beginner tour length (e.g., 2–3 weeks, try regional clusters)

  • It groups countries by travel ease, cost, language, ideal for first-timers.

You also get a 14-day free update period. If you purchase and new editions or bonus checklists are released within 14 days, you’ll get the updates for free. After that, updates are available at a discount.

Beyond examples in the guide, real U.S. bands in forums have confirmed:

“I was wondering about booking in France or Germany… I’d research target cities, contact venues well ahead, work hard… then build your European tour date by date.” 
Plus, experienced pros affirm Europe’s DIY scene as the “holy grail” for musicians .

 

Yes, absolutely. All payments are processed through PayPal and Stripe, two of the most trusted and secure platforms in the world.

  • Paying with PayPal means your purchase is 100% protected. If something goes wrong, you can open a dispute and get your money back.

  • Stripe lets you pay with any major credit or debit card (Visa, Mastercard, Amex, etc.) securely, with full encryption and zero risk of fraud.

We never store your card details—everything is handled by certified payment processors with top-level security protocols.

Bottom line: You pay with peace of mind, your data is safe, and you’re covered from start to finish.

 

Yes — delivery is instant. As soon as your payment is completed, you’ll immediately receive:

  • A download link for the full digital guide (PDF)

  • Access to all included bonuses (checklists, templates, venue lists, etc.)

  • A confirmation email with everything you need

There’s no waiting, no shipping, and no hassle. You get full access to the material within seconds after checkout, ready to use on any device (computer, tablet, phone).

Everything is digital and ready to go, 24/7, no matter where you are in the world.

 

© Copyright 2025. All rights reserved | Privacy Policy | Terms & Conditions